KIMBERLY ATWELL

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The story of Sheba

The woman behind the brand

 

At first you might believe Sheba lived a charmed life, born with a silver spoon in her mouth and destined to achieve success afforded to the privileged. Nothing could be further from the truth! Born to a teenage mother in Baltimore, February 4th, 1963 with a brother and sister to follow with her mother still in her teens. Sheba’s early memories of Baltimore’s inner city…row homes, the Watts riots, hippies, contributed to her strong belief in social justice causes. Sheba had few memories of her biological father and with her mother remarrying, came a new father and his four children. With now seven children in the family, Sheba adjusted and often would need to assert herself… Survival of the fittest! After relocating to the suburbs, Sheba settled into a middle class lifestyle. School was always a struggle and later as an adult, she was diagnosed with ADHD.

 

A late bloomer physically, with a tomboy edge, her femininity and elegance needed to be acquired…hair, makeup, wardrobe and so on. And so Sheba entered the retail world of fashion. Recalling that first day at work, surrounded by beautiful fashions styles, colors, she knew the fashion industry would be part of her future, and with all of her experiences, lead to the founding of The House of Sheba. Before the dream became reality, Sheba raised a daughter and a son from a 25 year marriage. Moving to the northern suburbs of Baltimore, Sheba would embrace motherhood… PTA, athletics, travel soccer, softball, baseball, and playing and organizing tennis leagues. On occasion, Sheba would yearn for a creative outlet leading to her own cosmetic line and an interior design company. But true to herself, she always found her way back to the fashion industry, organizing fashion shows for local non- profit fundraisers.

 

At the age of 50 with an empty nest, and sadly the end of a 25 year marriage, Sheba began contemplating a new life, migrating from harsh winters to the warm and sunny Palm Beaches. Where she would relocate permanently. She began the healing process, with her creativity and love for fashion. She realized her true dream… fashion design! And so The House of Sheba came to be, embracing the notion of being true to one’s self and to enhance with fashion the very essence of who you are through fashion designs of elegance and grace.